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SEO (Search Engine Optimization) is the art of striking balance between form and function. It's about building a great looking design while preserving the site's semantic structure in such a way that web crawlers can easily scan content and derive meaning and intent.
To truly understand SEO, you must first look at the goal of a search engine. Its primary goal is not to help you get your website found - that's really a side effect. The true goal of a search engine is to deliver the highest quality, useful content to its customers - the people making the searches. People don't want to get a file-not-found error when they click on search engine results, and they don't want to bring up a page with content that doesn't match their search. So search engines look for quality websites that will not give back errors, and will consistently deliver the content that they claim to have.
Consequently, quality sites that follow the rules get a higher ranking and show up higher on search results than the sites that are perceived to be low quality or spamming websites. The "trick" to SEO is to become one of the high quality websites that follows the rules and is considered a reliable source of valuable content. The SEO rules are really best practices that generally help increase the quality of your website. Click here for the 12 Rules for Increasing Your Search Engine Ranking.
Remember, good SEO is about a doing a dozen seemingly small things that add up to make a big difference. When building your website, we pay particular attention to SEO concerns. We build sitemaps and robots.txt files for your website. We can help you find the best keywords. We make sure your titles, descriptions, and headers are consistent with your content and contain the best keywords. We manage your navigation and URL naming. We make sure that there are no dead links.
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